Copywriter
Writes persuasive content for advertising, marketing, and digital media.
DegreeSelf-taught
Also known as
Content WriterCreative WriterBrand CopywriterUX Writer
Essential Skills
Long and short-form copywritingSEO and digital content optimisationBrand tone of voice developmentHeadline and concept ideationEditing and proofreadingAudience research and targeting
Good to Have
Conversion rate optimisation (CRO) writingEmail marketing automation copy
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