Marketing Manager
Develops and executes strategies to promote products and grow brand awareness.
DegreeBootcampSelf-taught
Also known as
Brand ManagerDigital Marketing ManagerHead of MarketingGrowth Marketing Manager
Essential Skills
Marketing strategy developmentBrand positioning and messagingDigital marketing channel management (SEO, PPC, social)Campaign planning and performance analyticsBudget managementCustomer segmentation and targeting
Good to Have
Marketing automation (HubSpot, Salesforce Marketing Cloud)CRM strategy
Related paths
Sales Manager
Leads a sales team to meet revenue targets and build customer relationships.
Business Development Manager
Identifies new markets and partnerships to drive company growth.
Product Manager
Defines the strategy and roadmap for a digital or physical product.